Press Release: Paleo Scavenger Rebrands to Within/Without
For Immediate Release
July 16, 2018
Paleo Scavenger Rebrands to Within/Without
Chicago, IL - Within/Without, formerly known as Paleo Scavenger, is announcing its rebrand. The change stems from the founder’s personal wellness journey. Initially a paleo diehard, Brittany Chibe named the company Paleo Scavenger as she was making and selling paleo granola (free-from grains, dairy, soy and refined sugars). Now, she believes in a holistic approach to health and wellness vs. following a dogmatic protocol. That includes being in-tune with one’s own body.
“I believe that paleo provides a great framework; a starting point for people looking to improve their diet and lifestyle; however, bio-individuality is a real thing, and what works for me won’t necessarily work for you. Maybe your body can handle grains but mine can’t. It’s all about understanding what’s best for you. I can’t tell you whether or not paleo is a fad or here to stay, but I do know that clean eating will always be important,” says Chibe, Founder & CEO.
Within/Without believes in mindfulness and listening to the body’s signals; “looking within” to understand the nourishment the body needs in order to perform its best, while going without processed ingredients and junk that disrupt digestion--hence the name.
Within/Without specializes in using real, whole food ingredients to make its soft and chewy grain-free granolas. Each variety is made with less than 9 all-natural ingredients and always free-from inflammatory ingredients and processed sugars. High in healthy fats and protein and low in sugar, their granola keeps the body fuller, longer without causing spikes in blood sugar. The rebrand is not the only change occurring within the company; Chibe has announced Within/Without will be launching new flavors of granola coming soon. The brand will also be featured in more stores throughout the Midwest this Fall.
Established in 2014, Within/Without’s mission is to make clean eating easy and accessible. Its lineup includes five flavors of granola: Original, Cherry, Blueberry, Maple Pecan and Chocolate Peanut Butter, offering consumers a new experience on granola snacks with its moist and chewy, soft-baked texture. Within/Without was featured on Good Morning America’s Shark Tank face-off and won the approval of Barbara Corcoran. For more information, please visit www.withinwithout.com.