Over here at Paleo Scavenger, we have been hard at work the past few months working on an exciting project, and we are so thrilled to finally share what we’ve been up to. Paleo Scavenger is proud to announce that we are rebranding!
Over the past three years, Paleo Scavenger has evolved, and so have we! During our personal health and wellness journey, we have come to realize that living a healthy lifestyle is more than just following a diet protocol, such as paleo. While we believe in the benefits the paleo lifestyle has to offer, this protocol can be intimidating and incredibly restrictive. We believe in living a healthy lifestyle that works for YOU and YOUR body. Not what some protocol says you can and cannot do.
Through our consumer research, we learned that many of our customers don't follow the paleo lifestyle, or even know what the word "paleo" means! That was an eye-opener for us. We learned that our customers eat our granola because it's a better snack alternative to the overly processed, sugar-filled granolas out there and because it tastes really good!
This revelation made us look within to understand if we are positioning our products in the best way possible to reach more customers like you. So, we will no longer silo our granola by defining it as "paleo." We are moving away from the name Paleo Scavenger and rebranding to Within/Without.
Making healthy food choices and incorporating physical activity every day is a big part of leading a healthy lifestyle, but it is so much more than that. Leading a healthy lifestyle is physical, mental, emotional, and spiritual. If you truly want to see changes in your life, you have to go within. If we don't start from within, we will go without.
Still the Same Good for You Granola
Change can be scary for some people, even us, but we want to assure you we are still fiercely committed to delicious, better-for-you products made from premium ingredients. Our good for you granola is not going anywhere. Still the same granola, just a different name.
Our granola will still be:
- Made from Real Food
- Premium Good-for-You Ingredients
- A Better-for-You Snack Option
We go within so we never go without
We want everyone to encounter the transformative experience of clean eating. We believe food should make you feel good, and that starts with listening to your body and nourishing it from the inside out. Within/Without is honored to be part of your wellness journey because we think the best feeling is helping others in their pursuit to a healthy life. Look for our new packaging on store shelves later this year, and remember to take a shelfie with your bag of Within/Without and tag us on social media at @withinwithoutsnacks!